Cross-Platform Productivity & Goal Tracking App
Product Owner & Builder | 2024 — 2025
Existing productivity apps treat task management and self-awareness as separate problems. Users need a single tool that tracks what they're working on and helps them reflect on how they spend their time.
I owned the entire product lifecycle solo — user research, waitlist management, pilot testing, and building across three platforms.
Validated product-market fit through user research before building. Shipped a working cross-platform tool spanning mobile (Flutter), desktop (native C++/Swift), and web (Next.js). Pilot users reported the daily tracking flow took under 30 seconds.
I kept adding features to make the product stand out — desktop tracking, cross-device sync, analytics dashboards. But pilot users told me they just wanted the core daily flow to be fast and simple. I ended up removing most of what I'd built and keeping only the main experience. Shipping less was the harder and better decision.